The challenge
The team at the infamous Texas Float Fest was looking to launch a New Years Eve festival to expand their portfolio of festivals but was struggling to find a visual direction that broke the mold of "tacky nightlife" aesthetics.
The goal
We had the honor of branding the first-ever year of Toast - a new years music festival in Austin, TX. We were tasked with creating a festival aesthetic that felt vibrant and lively but still enough of an edge to differentiate from other New Years themed events.
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