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Pizza Hut

Pizza Hut

Pizza Hut

Pizza Hut

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Client
Pizza Hut
Category
Social + Visuals
DURATION
4 Yrs
YEAR
'14-'17

The challenge

Our founder, Natasha, worked as the sole in-house creative at Pizza Hut US for 4 years leading their entire social creative initiative.

The goal

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the process

During our founder's work at Pizza Hut, she led the Digital Engagement (aka social + social ads) team on their creative efforts. This period of time reflects Pizza Hut's largest growth period in followers, engagement, online customer opt-ins and viral publicity features. It's safe to say that taking a global brand from 75k followers online to over 36 million across all platforms over the course of a few years is rather insane but that's just what was done.

The work was not only focused on photo shoots for social content but also centered around viral worthy social advertising, long-form videos for YouTube and aligning with the right influencer partners to scale awareness and brand affinity fast. We're humbled by these accomplishments and have replicated these efforts across our other clients and projects since Natasha's departure from Pizza Hut's staff.

Conclusion

Results include 4 years and 300+ photo shoots produced 36 million followers, 7 figures in digital sales and massive social authority through various viral moments

75k -> 36 Million Followers

7 Figures in Digital Sales

/Client words

"We simply wouldn't have grown as quickly or gained as much viral attention if it weren't for your passion and true digital awareness."

The Digital Engagement Team
Pizza Hut
/Let's talk/

Ready to build a digital presence
your audience will love?