Hey Violet

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Client

Hey Violet

The challenge

Hey Violet had just left their record label, Capitol Records, and were looking for a team to take over their creatives, marketing and advertising.

The goal

We were to work closely with alt-pop band, Hey Violet, over the course of 6 months to elevate their social creative, growth marketing, and advertising strategies across 3 EP releases.

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PROCESS –

the process

In those 6 months, we helped them navigate the independent music world after leaving their latest record label contract. Our scope included developing their visual identity, social content creation, advertising management, and marketing consulting.

Conclusion

Results include 64k+ new Instagram followers, 450% Engagement increase compared to previous months on Instagram, 3.4M streams across 2 EPs with very limited ad spend + majority organic engagement practices, 850k+ Music video views between two videos with very limited ad spend

/Client words

Thanks to AUSTERE, the campaigns have seen an increase in social media engagement. We were impressed by the team’s creativity and organization, exceeding our expectations during the engagement.

Kenny Enea

Hey Violet

/Let's talk/

Ready to build experiences
your audience will love?

NEXT PROJECT

Sophie Hunter

Hey Violet

Hey Violet

Hey Violet

Hey Violet

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The challenge

The goal

the process

Conclusion

Thanks to AUSTERE, the campaigns have seen an increase in social media engagement. We were impressed by the team’s creativity and organization, exceeding our expectations during the engagement.

Ready to build experiencesyour audience will love?

Ready to build experiences
your audience will love?