We really focused on finding the ideal artist that would be a fit to join the app while still maintaining a narrative for fans to feel aligned to across socials. In speaking to two completely different audiences, we stayed vigilant in making sure everyone felt seen and heard to get what they needed from partaking in the app's investment opportunities.
Our strategic allocation of paid spend enabled us to generate over 4,000 leads prior to the launch and exceed 5,000 app downloads within five months post-launch. In addition, we leveraged organic strategies to grow the brand's social media presence. We were able to increase their Instagram following to 18k, their Facebook following to 7.5k, and their TikTok following to 1,600.