From a former Creative Director at Sony Music
The Iconic Artist Blueprint is the branding and release course for musicians that our founder, Natasha Brito, built after being inside a major label, rebuilt so any independent artist can run it without a deal, a budget, or a single viral fluke.
13 MODULES · LIFETIME ACCESS · 14 DAY GUARANTEE
15,000+
Artists trained
★★★★★ 4.9
From 1,600+ reviews
As seen in
Rolling Stone · Modern Musician · Music-Ally
(02) The gap
You're posting. You're releasing. You're doing all the things people told you to do, and three days after every drop it's like it never happened.
Your monthly listeners go up the week of a release and flatline the second you stop pushing. Your feed looks like three different artists. You keep starting over.
That gap is the whole problem. Nobody ever handed you the part the labels keep for themselves.
Here's what a decade inside the industry taught me. A viral video gets you a spike. A brand gets you a career. The artists who last built a world so clear that fans drive to the show, buy the vinyl, and wait for the next release like it's an event.
Most artists who come to me have accidentally positioned themselves as an influencer who happens to make music, and then they wonder why nobody takes the music seriously.
The spike
Viral.
Spike in views. Flatline after a week. Strangers in the comments. You start over every release.
The career
Iconic.
Fans who drive to the show. Streams that hold between releases. A feed that reads as one person. A release plan you can repeat.
(03) Who's teaching
I'm Natasha Brito. I spent years as a Creative Director at Sony Music, building campaigns for A list and developing artists, and the work I directed has generated over a billion views. I've created and consulted for Marc E. Bassy, Hey Violet, Lea Michele, Tessa Thompson, Static & Ben El, Yo Yo Ma, and a long list of others.
Then I built AUSTERE, an award winning artist marketing agency, because the system labels use to make artists iconic shouldn't be locked behind a deal that only 2% of artists ever get. The Iconic Artist Blueprint is that system, taught the way I'd teach a signed artist on day one.
Sony Music · Columbia · Saban Music · AWAL · Atlantic · Warner
(05) What it is
You start by building your artist identity: your archetype, your visual world, the line that makes everything you post feel like one person instead of three. Then you get the release and content engine that runs on top of it, the same structure labels run for signed artists.
13 MODULES · 65 VIDEOS · 7 HOURS · 8 BONUS TEMPLATES & SCRIPTS · 1 YEAR OF CONTENT PLANNED
(06) How it works
Build your identity.
Find your archetype and your visual world, the psychology underneath who you already are.
Build your system.
Turn that identity into a content engine and a release plan you can run every time.
Run it on repeat.
Follow the plan instead of guessing, and watch the numbers start to match the music.
(07) Proof
Trusted to develop artists by
(08) What's included
Sold separately, the items below would total more than four times the Blueprint's price. We don't sell them separately.
Bonus 01 · $197
Going Viral on YouTube
Masterclass with a YouTube strategist who's grown three accounts past 1M.
Bonus 02 · $297
Major Label Press Kit Templates
The exact press kit format Natasha used to pitch on behalf of Sony artists.
Bonus 03 · $97
AI Cover Art Prompt Library
The prompt set the house uses for the Pro and Icon AI cover art tool.
Bonus 04 · $397
AUSTERE Vendor Rolodex
Photographers, designers, mixers, mastering engineers. The agency's working list.
Independently verified · Trustpilot
“Within the first five slides I knew it was a smart investment. The insight into all the steps is beyond valuable, and lifetime access means the source material keeps updating.”
Hailee W.
“Very thorough, basically covers everything I was looking for. The road has never been more clear and I can see myself saving years of time. Worth the investment and more.”
Ricky V.
“About halfway through the module and feeling more confident and clearer about my vision. Constructing a consistent, cohesive aesthetic has been hard. This is great inspiration.”
Christopher C.
★ 14 day money back.
Watch the first modules. If it's not for you, full refund. No questions asked.
★ Lifetime access.
Buy once. Every update, every new module, every revision, yours forever.
★ Solo, at your pace.
Run through it at your own pace, and add the house's group calls with a membership whenever you want live eyes on it.
(09) Before you talk yourself out of it
Will this work for my genre?
I've run this with rappers, classical pianists, pop acts, DJs and folk bands. Identity is genre agnostic. The plays change, the system doesn't.
I've tried to figure this out myself for a year.
Most artists have. You've been assembling it from fragments. This is the whole thing, in order.
I've been burned by an agency or a course before.
Fair. That's why there's a 14 day guarantee, and why the first thing you'll notice is how specific it is. Nothing here is “post consistently.”
Is it really $997?
Yes, one time, with a three payment plan at checkout. The same curriculum behind every artist who's come through AUSTERE. The membership is the upsell. This is the study.
Who is this for?
Musicians just starting out. Musicians sharpening their social media. Musicians preparing for their first single. Managers giving their artist a head start. Independent labels training their roster.
(11) The decision
$997 $1,566
Three payment plan available at checkout · Lifetime access · 14 day guarantee
Get the Blueprint — $997 →Secure checkout on byartisthouse.com
P.S. If you skipped to the bottom
This is the branding and release system I built inside Sony Music, rebuilt for independent artists, taught in 13 modules with the templates, scripts, and calendar to run it. Lifetime access, 14 day guarantee, $997 retail. One decision on this page. That's the whole deal.
Natasha Brito, Founder
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