WHAT THIS PROPOSAL INCLUDES

A phased approach designed to build momentum in the right order.

STRATEGY

Marketing Plan Development

We start by defining the strategy that everything else is built on. This phase focuses on clarifying direction, identifying growth opportunities, and mapping a plan that aligns your releases, content, and audience behavior.
Release and content strategy
Audience and platform insights
Evergreen social strategy
Clear priorities for execution and spend+

IMPLEMENTATION

Our Social Programs

Once the strategy is set, we move into execution. This phase brings the plan to life through consistent content, structured social systems, and ongoing optimization based on performance.
Services
Idea Tiers
Creative Tiers
360 Tiers
Strategy Development
Ideation
Content Creation
Social Media Management
Analytics Reporting
Fan Engagement

AMPLIFICATION

Playlisting, Advertising & Influencer Adds.

With a strong foundation in place, we amplify what is already working. This phase is designed to increase reach, accelerate momentum, and support key moments through targeted distribution. You can choose to add these into your campaign optionally or not at all. These are not required for successful growth, they just add fuel to the fire
Editorial and indie playlist pitching
Paid media optionsedia options
Influencer and partnership activations

TIMELINE

Each phase builds on the one before it, creating a clear progression from planning to execution to scale.

Development + Strategy

Organic Socials

Start Posting

TIMELINE

Each phase builds on the one before it, creating a clear progression from planning to execution to scale.

Development + Strategy

Organic Socials

Start Posting

Paid Advertising

Setup

Few Days

Campaign For Release

Duration  Range

continued for future releases

Playlisting

Pitching

1 Weeks

continued for future releases

Influencer

Live Campaign

1-2 months

continued for future releases

CASE STUDY

Each phase builds on the one before it, creating a clear progression from planning to execution to scale.

FRANNO

1M

Follower growth on YouTube
in 6 months via consulting

110k+

Follower growth on TikTok in 6 months

20k+

Follower growth on Instagram in 6 months

3.5M+

Streams across songs secured through playlisting

8+

Viral videos on TikTok

500+

Videos using his song’s sound on TikTok

IZZA ROSE

80k+

Follower growth on TikTok in 3 months

30k+

Follower growth on Instagram in 3 months

30+

Viral videos across TikTok and Instagram

1M+

Streams across songs secured through playlisting

THE WILD THINGS

80k+

Follower growth on TikTok in 3 months

30k+

Follower growth on Instagram in 3 months

30+

Viral videos across TikTok and Instagram

1M+

Streams across songs secured through playlisting

FRANKIE MURIEL

80k+

Follower growth on TikTok in 3 months

30k+

Follower growth on Instagram in 3 months

30+

Viral videos across TikTok and Instagram

1M+

Streams across songs secured through playlisting

HEY VIOLET

1.3M+

Streams on first EP with minimal ad spend and primarily organic growth

850k+

Music video views across two videos with minimal ad spend

60k+

Follower growth on Instagram

450%

Engagement increase compared to previous months

SOPHIE HUNTER

300 → 90k+

Follower growth on TikTok in 2 weeks

400k+

Music video views across two videos with minimal ad spend

800+

New Spotify followers in 2 weeks

300%

Streams and Spotify growth upon going viral

KEBRA-SEYOUN CHARLES

3+

Viral videos

2 weeks

First viral video just 2 weeks after strategy was presented

STEPHANIE CARLIN

3+

Viral videos

2 weeks

First viral video just 2 weeks after strategy was presented

VIN CLANCY

0 → 27k+

Subscriber growth on YouTube in 6 weeks

144k

Subscriber growth on YouTube over 1 year

ROB SIMONSON

5M+

Streams within 4 weeks of release

29M+

Streams over 6 months of release

HE IS WE

99k+

Video views across influencer posts

10k+

Likes generated across influencer campaign

$2,000

Total spend across 10 influencers

TESTIMONIALS

Meet the AUSTERE leadership

Natasha Brito

Founder & CEO
Natasha is the founder of Austere and the architect behind the methodologies, frameworks, and creative standards that guide all client work. Her role is centered on defining vision, building systems, and setting the strategic principles that ensure consistency and quality across every engagement.
Former Creative Director at Sony Music Entertainment
Former Head of Digital Engagement Creative at Pizza Hut US
Awarded Top 25 Most Influential Creatives by Artist Uprising Magazine
Work and strategy featured across Rolling Stone, Billboard, TIME, Pitchfork, VEVO, Yahoo Finance, and more
Experience spanning global artists including Lea Michele, Rita Wilson, Marc e Bassy, Lennon Stella, Hey Violet, and others

Lauren Darrah

​​VP of Marketing & Client Experience
Lauren leads execution and client experience at Austere, overseeing how strategy is translated into action across teams, timelines, and scopes. She is responsible for ensuring every engagement follows Austere’s methodology with clarity, momentum, and accountability.
Over a decade of experience leading digital marketing and campaign execution
Led launch strategies generating millions of views, earned media, and viral traction across platforms
Built fan-first marketing ecosystems for global artists and consumer brands
Oversaw multi-platform rollouts for album releases, rebrands, product launches, and high-stakes campaigns
Known for bridging creative vision with operational delivery and performance optimization

The AUSTERE

Standard

Austere is an award-winning creative and marketing agency operating at the intersection of culture, strategy, and execution. Our work spans artists, labels, and global brands, supported by a senior team distributed across strategy, creative, social, paid media, and amplification.

Identity

We’re known for making visual identity the foundation. When it’s crafted right, it sets up every creative effort, content, ads, and beyond, for success.

Partnership

We’re not a one-and-done service. We work as dedicated partners, transparent and always available, so every client feels our expert team truly cares and supports their journey.

Cultural Impact

We help artists shape culture by ensuring their work creates lasting movements that resonate deeply with their communities.

Accessibility

We ensure every artist, at any budget or stage, has the right resources and support to achieve their goals.

What happen afteryou approve: